Behind the Book with authors David Mattson and Anthony Parinello

In 1995, Tony Parinello started a revolution with the best-selling Selling to VITO, the Very Important Top Officer book. Since then, he’s authored numerous successful sales books, personally trained over 2,000,000 salespeople and the majority of the Fortune 1000. Parinello also reaches salespeople around the world with his weekly Internet broadcasts.
 
Dave Mattson is the CEO and a partner at Sandler Systems, Inc., an international training and consulting organization. Since 1986, he has been a trainer and business consultant in management, sales, inter-personal communication, corporate team building and strategic planning throughout the United States and Europe. His domestic and international clients include top-name organizations in many different industries.