Behind the Book with authors Jeff Koser and Chad Koser

Jeff Koser has more than thirty years experience in consulting, executive sales management, business strategy, and business development. His current consulting customers range from Global 2000 companies to companies aspiring to make an initial public stock offering. Using the Zebra sales methodology, Jeff has established a proven track record of successfully executing business strategies for companies of all sizes in a variety of industries, from emerging to mature markets.

Chad Koser has eleven years of business and sales experience and more than fourteen years of experience working with Zebra and Zebra Buying Cycle philosophies. Using Zebra principles, Chad established a reputation for exceeding sales targets at organizations including VoiceStream Wireless (now T-Mobile) b2b outside sales department, and GE Medical Systems Ultrasound. Upon joining Jeff in building Selling to Zebras, LLC, as a sales consultant, Chad analyzes his clients' solution offerings to identify how they drive value for their customers.