Behind the Book with authors Mary Kay Plantes and Robert Finfrock

Mary Kay Plantes is an economist (PhD, MIT) and founding partner of Plantes Company, a Madison-headquartered management-consulting firm that helps leadership teams make better strategy decisions and execute them more effectively. She is also an executive educator and columnist.

Robert D. Finfrock is the owner and president of Finfrock Design Manufacture-Construct. After working with Kay, he transformed his own company to become an industry leader, dramatically increasing his revenue and profit margins in what others called a commodity market.