Behind the Book with author Glenn Llopis

Glenn Llopis is a proven soul with a young heart. He is the prototype of the new entrepreneur whose success lies in steadfast character, passion for life and an ability to marry social responsibility with groundbreaking products and services. He combines a celebrated UCLA education with fast-tracked years at the Gallo Wine Company and Sunkist where he became the youngest senior manager in the company’s 100+-year history. Leading the successful turnaround of Sunkist’s juice beverage division opened the door for his next endeavor, the vice president of the $1 billion Norway Seafood Co. at only 30 years old.

In the decade since, Llopis has parlayed his traditional experience into nontraditional ventures that have been featured in The New York Times, The Los Angeles Times, Fortune, “Larry King Live,” “Good Morning America,” The Financial Times, Advertising Age, Brandweek, MSNBC, Yahoo! News, and others. He has also authored more than 30 articles appearing in these and other business publications.